Franchise Marketing Radio: Paris Baguette Signs More Franchise Agreements in Q1 of 2021 than in all of 2020

Paris Baguette signed more franchise agreements in Q1 2021 than in all of 2020, according to the brand's Chief Development Officer, Mark Mele.

Read the original at 1851 Franchise
Franchise Marketing Radio: Paris Baguette Signs More Franchise Agreements in Q1 of 2021 than in all of 2020

TL;DR

Paris Baguette signed more franchise agreements in Q1 2021 than in all of 2020. The brand is looking to grow in the center of the country, in addition to its established presence on the east and west coasts.

In a recent interview with Franchise Marketing Radio, Paris Baguette’s Chief Development Officer, Mark Mele, said the bakery cafe brand with nearly 90 U.S. locations had a strong start to 2021. Mele said Paris Baguette signed more franchise agreements in the first three months of the year compared to all of last year. But they’re not planning to slow down. Mele explained how they’re looking to grow not only on the east and west coasts where Paris Baguette has an established presence but also in the center of the country.

“We did a pretty good job of east coast, west coast but we’re filling in the center,” said Mele. “We have operations that are happening now in Utah, Phoenix and Denver.” Mele also named markets like Dallas, Huston, Austin, Miami, Orlando, and Chicago as target growth markets.

Mele also discussed how Paris Baguette’s development team is

Paris Baguette brand first arrived in the U.S. in 2005 and has growth into one of the premier franchise opportunities in its category. Paris Baguette’s primary mission, executed every day by its expert staff of bakers, cakers and baristas, is to share moments of joy with customers and help customers share moments of joy with their friends and family by providing world-class cakes, pastries, coffees, breads and other French-inspired bakery & café fare.

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This story was originally published in 1851 Franchise on April 10, 2021. Burnaze summarizes and links to the original reporting.

Read the full story at 1851 Franchise

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