TL;DR
McDonald's is launching a limited-time collaboration featuring BT21 character toys and a digital interactive experience in its Happy Meal lineup. The promotion includes 10 collectible toys and a digital component accessible through a QR code on the Happy Meal box.
McDonald’s is adding BT21 to its Happy Meal lineup for a limited time beginning July 14 at participating restaurants nationwide.
The promotion features 10 collectible BT21 character toys, each equipped with a ring clip that can be attached to backpacks, keychains, purses, or other accessories.
The Happy Meal also includes a digital component. By scanning the QR code on the Happy Meal box and visiting HappyMeal.com, guests can access an interactive experience inspired by the BT21 universe, allowing them to create music tracks and animate performances featuring the characters.
Created by LINE FRIENDS, BT21 has built a global following through its character merchandise and fan community. The Happy Meal promotion is available for a limited time while supplies last at participating McDonald’s locations.
In this story
This story was originally published by Ben Coley in QSR Magazine on July 7, 2026. Burnaze summarizes and links to the original reporting.
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