Crain's Dallas: MOOYAH Burgers, Fries & Shakes Builds on Momentum Post-Acquisition

It was recently announced that MOOYAH Burgers, Fries & Shakes , a Dallas-based better burger franchise, was acquired by an affiliate of Balmoral Funds LLC and Gala Capital Partners, LLC.

As was reported by Crain's Dallas, the brand has no plans to slow down - rather, the company is focused on improving existing locations while intelligently expanding their footprint. Discussions began in November 2016 and the deal was finalized in April 2017.

“Our priority was making sure the franchisees would be in a great position to be successful. Employees would be able to retain their jobs and grow along with the brand," Michael Morales, CFO of Reach Restaurant Group, who negotiated the deal for the MOOYAH acquisition, told Crain's Dallas. “It was a friendly deal. Our personalities jived really well. I don’t imagine deals go as well as this one did.”

As part of the strategy, the management team at MOOYAH will remain in place but they are looking for a a new headquarters office. The brand expects to open 15 to 20 new restaurants over the course of the next year.

Brian Jaeger is a Vice President of Media Relations at No Limit Agency. Brian joined No Limit Agency after seven years working for local television news stations in Florida, four years at WCJB in Gainesville and three years at Bay News 9, the 24-hour local news station in the Tampa Bay area. Brian is a graduate of the University of Florida, where he studied journalism and telecommunications.

He brings a journalist’s viewpoint to the public relations field, and when he’s not busy telling the stories of No Limit Agency's brands, you can find him writing, on a karaoke stage, or cheering on the Gators.