TL;DR
Burger King launches the BIG KING XL, a rival to McDonald's Big Mac with 175 percent more beef and a unique bun design. The BIG KING XL contains 175 percent more beef and cuts out the middle slice of bread, key differences the chain believes makes the burger a better offering than its competitor.
After last month’s stunt where downloading the Burger King app within 600 feet of a McDonald’s earned customers a one cent Whopper, the chain has struck again, this time with a menu addition that closely resembles McDonald’s famous Big Mac.
The BIG KING XL, however, contains 175 percent more beef and cuts out the middle slice of bread, key differences the chain believes makes the burger a better offering than its competitor.
“The BIG KING XL sandwich will make guests want to swap their bread for beef — literally,” Burger King said in a statement.
To further jab its burger-slinging rival, Burger King is offering a promotion at select restaurants in Chicago today where customers with expired MacCoins (from McDonald’s 50th-anniversary celebration of the Big Mac last year) can redeem them for a BIG KING XL.
In this story
This story was originally published in 1851 Franchise on January 18, 2019. Burnaze summarizes and links to the original reporting.
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