Food Delivery Startup Deliveroo Opens Brick-And-Mortar Store in Hong Kong

Following the example of e-commerce sites like Amazon and Alibaba, online food delivery platform Deliveroo has ventured into the realm of brick-and-mortar.

According to CNBC, the startup that was recently valued at $2 billion has launched the Deliveroo Food Market, a storefront that is home to five restaurant groups that collectively offer 15 concepts for consumers to choose from. The Food Market’s kitchen will also service online orders as well.

"We find there is an opportunity to bring our online model offline to our customers," Deliveroo GM Brian Lo told CNBC. "Hong Kong is one of the most expensive rental prices, so the pressure on restaurant operators is very high and this model works very well for them."

As Deliveroo becomes the first online food delivery concept to turn to brick-and-mortar to supplement its services, competing platforms will surely be monitoring Deliveroo’s success to assess the value of following its lead. The article noted the startup intends to add a second Food Market location in Singapore next year with further plans for a global rollout if the model is successful.