TL;DR
A study found that 47% of teenagers prefer Snapchat over Instagram. The study also found that teens prefer Spotify and Apple Music over Pandora, and Amazon as a retailer.
While Instagram has adopted several of the features that Snapchat is known for, the social media platform remains less popular with teens. According to a recent article in Adweek, a study found that 47% of teenagers prefer Snapchat over Instagram.
The study also found that the demographic prefers Spotify and Apple Music over Pandora. Last year, nearly 50% of teens said that they listened to Pandora, while this year the number has fallen to 35%.
Other finding included a preference for streaming over linear television, the popularity of Amazon as a retailer and 82% of teens planning on their next cell phone being an iPhone.
In this story
This story was originally published in 1851 Franchise on October 13, 2017. Burnaze summarizes and links to the original reporting.
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