A Wax That Gives Back: Waxing the City® Hosting Holiday Season Razor Drive at Participating Locations Nationwide

Spreading the glow this holiday season, Waxing the City’s razor drive will help someone in need feel confident and empowered through self-care. All clients donating a new, unopened razor will not only receive a discount on their wax service, but will also provide access to an essential personal care item, while helping people across the country look and feel their best this holiday season. The holidays are a time for giving and making a significant difference in someone’s life is the best gift of all.

“At Waxing the City, we believe in the power of gestures. As we embrace the warmth of giving this holiday season, we wanted to develop a campaign to provide basic necessities to those in need,” said Nick Herrild, president, Studio Division/Waxing the City, Self Esteem Brands. “Now more than ever is the time to give back, and in our case, get smooth while doing so.

Even a small act, like donating a razor, affects more than personal grooming. It's a way to share the gift of confidence and self-care during a time when it matters most. So, we encourage our clients to donate razors and embrace waxing this holiday season – let’s give and glow together!”

As part of Self Esteem Brands’ portfolio of wellness and fitness brands, Waxing the City is focused on helping to improve the self-esteem of the world and the holiday season presents the perfect opportunity to do so. Waxing the City is the second largest waxing franchise in the United States with more than 150 locations nationwide. The brand was founded by four women in 2003 and offers waxing and beauty services tailored to meet customers’ needs in the evolving space.

The company’s ability to cater to guests’ demand for services that go beyond waxing – including lash and brow lifts, tints, and laminations – has positioned the brand to become a one-stop shop for all waxing and body care needs.

*Valid at participating Waxing the City locations from 11/1/2023 – 12/31/2023. Offer good for $10 off select waxing services when you donate one new safety razor, unopened, in its original packaging. Maximum one discount per customer, total. No cash value, offer cannot be applied to prior purchases or combined with other offers. Not valid for purchases of gift cards, including e-gift cards. Excludes $10 off on retail and specialty services such as brow tints and brow lamination.

Waxing the City is a beauty franchise devoted to the art of waxing, complementary skincare services and exclusive retail product. Founded in 2003 in Denver, Colorado, Waxing the City grew from a one-room studio to a regional phenomenon. Waxing the City joined Self Esteem Brands and has since grown into the second-largest waxing franchise in the United States and continues to grow and flourish.

From the start, Waxing the City has remained committed to delivering the highest quality in client service and expert results. To ensure "Waxing Standards of Excellence," every Cerologist® (esthetician/cosmetologist) at Waxing the City completes a proprietary, extensive training course before serving clients, along with continuing education to stay up to date on the latest trends and innovations in waxing services and product. There are currently 150 Waxing the City locations with plans for significant growth.

Headquartered in Woodbury, Minnesota, USA, Self Esteem Brands, LLC brings together the largest health and wellness franchise brands, Anytime Fitness®, Basecamp® Fitness, SUMHIIT Fitness®, The Bar Method®, and Waxing the City®. With the mission to improve self-esteem of the world, the suite of brands that make up the Self Esteem Brands family have nearly 5,500 operating locations across all seven continents. Additionally, Self Esteem Brands affiliates Stronger U Nutrition, Healthy Contributions, and Provision Security provide a host of direct to consumer and franchisee support services. For more information on Self Esteem Brands please visit

As the personal care movement continues to develop and more people recognize the benefits of a regular self-care routine, the demand for Waxing the City also grows. Now is the time to bring a waxing studio to your market.