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FSC Franchise Co. has announced a new, limited-time incentive program to make restaurant ownership more accessible and accelerate development for two of its concepts, Beef ‘O’ Brady’s and The Brass Tap.

Available through the end of 2026, the program provides incentives for both new and existing franchisees opening a new Beef ‘O’ Brady’s or The Brass Tap restaurant, as well as existing restaurant operators interested in converting their location to one of the two FSC concepts.

For new and existing franchisees signing a single-unit agreement for a new location, FSC is reducing the initial franchise fee to $5,000, a $20,000 discount from the standard $25,000 fee. Franchisees who open their restaurant within 12 months of signing will also pay 0% royalties during their first year of operation and receive a dollar-for-dollar match on grand opening marketing expenses of up to $2,500.

• The new incentive is designed to create a compelling reason for qualified entrepreneurs to make their move into restaurant ownership.
• Reducing the upfront franchise fee significantly lowers one of the initial barriers to entry.
• The bigger opportunity comes from opening quickly, with FSC eliminating royalties for the first year and investing alongside franchisees in their grand-opening marketing.

FSC is also introducing a separate incentive for existing restaurant owners interested in converting their current location into a Beef ‘O’ Brady’s or The Brass Tap. Qualified operators who sign a single-unit conversion agreement will pay no initial franchise fee, a $25,000 discount. Operators who complete their conversion and open within 9 months of signing will also pay 0% royalties for their first year of operation and receive up to $2,500 in matching grand-opening marketing funds.

• The conversion incentive is designed to give restaurant operators a lower-cost path to an established franchise system.
• It leverages existing restaurant space and infrastructure.
• By eliminating the franchise fee and first-year royalties for operators who move quickly, FSC is making that opportunity even more attractive.

Both incentives apply exclusively to single-location agreements signed through Dec. 31, 2026.

FSC continues to build momentum in development across its restaurant portfolio. Through the first half of 2026, FSC opened seven restaurants, including two Beef ‘O’ Brady’s locations and five The Brass Tap locations, while signing five new franchise agreements. The company expects to open 18 restaurants across Beef ‘O’ Brady’s, The Brass Tap and Newk’s Eatery by the end of the year.

• This class of Beef ‘O’ Brady’s and The Brass Tap restaurants is the best FSC has ever opened.
• In this environment, FSC is very excited about that.

FSC has also continued investing in restaurant development, marketing, technology and operational support while evaluating more efficient prototypes intended to reduce development costs. The new incentive builds on those efforts by reducing initial fees and providing additional support during the critical first year of operation.

• FSC believes strongly in the future of both Beef ‘O’ Brady’s and The Brass Tap.
• The company is willing to invest alongside franchisees who are ready to grow with them.
• There is still significant white space available, and FSC has a development and support team that knows how to get restaurants open and help operators build momentum.

FSC Franchise Co. is a leading multibrand franchisor driving growth and innovation across three dynamic restaurant concepts — Beef ‘O’ Brady’s, The Brass Tap and Newk’s Eatery. With more than 250 locations nationwide, FSC brings together decades of expertise in hospitality, franchising and community engagement under one unified platform.