Hounds Town USA Appoints Breken Randall as Vice President of Marketing Amid Continued National Growth

Leadership appointment

Randall brings more than 15 years of experience in strategic growth, franchise brand management and cross-functional marketing. He previously oversaw marketing across a portfolio of more than 900 franchise locations and has held executive leadership positions with True Religion and A|X Armani Exchange, helping grow franchise brands by connecting national strategy with local execution.

In his new role, Randall will lead Hounds Town’s national marketing strategy, with an emphasis on driving local store performance, strengthening franchise marketing resources and supporting long-term growth across the system.

"The strongest brands are built on something authentic, and Hounds Town has that in its foundation," said Randall. "From its founder story to its philosophy of letting dogs be dogs, every part of the brand is rooted in a purpose that sets it apart. I'm excited to build on that foundation by helping more pet parents connect with the brand while giving franchisees the tools and support they need to succeed."

National growth milestones

Randall joins Hounds Town during a milestone year for the brand. In April, Hounds Town celebrated the opening of its 100th location, marking a defining moment in the company’s evolution from a single Long Island location to a national franchise system grounded in canine behavior and a dog-first approach to care. Since reaching that milestone, Hounds Town has continued to expand, growing to 100+ locations across 27 states.

During the first half of 2026, the brand opened five new locations, including its first locations in Delaware, Minnesota and Utah. Each opening brought Hounds Town's pack play model to new communities while reinforcing the continued demand for reliable, professional dog daycare, boarding and pet care services.

Randall's appointment represents the latest in leadership initiatives to support Hounds Town's continued evolution and follows the recent addition of Courtney Allison as Chief Franchise Officer and Integrator. Allison, who joined Hounds Town in March, brings more than a decade of franchise leadership experience and is focused on strengthening franchisee support, improving cross-functional alignment and driving consistency throughout the growing system.

Investing in leadership

Together, the appointments reflect Hounds Town’s continued investment in the leadership, systems and infrastructure needed to support franchise owners, team members and pet parents as the brand scales.

“Breken’s experience leading marketing for large franchise systems, combined with his passion for the pet industry, makes him an outstanding addition to our leadership team,” said Rob Flanagan, CEO of Hounds Town USA. “As we continue to advance our efforts, we’re focused on building the right team and strengthening the systems that support our franchisees. Breken’s strategic approach to brand building and franchise marketing will help us continue that momentum while staying true to who we are.”

The brand was recognized as top in Entrepreneur magazine's 2026 Franchise 500 ranking. Entrepreneur also highlighted Hounds Town as one of five franchise brands benefiting from the continued growth of the pet care industry, reinforcing the brand’s position within one of franchising’s resilient categories.

In addition, Hounds Town was named to Inc.'s 2026 Best Workplaces list, recognizing companies that have built exceptional workplace cultures and continue investing in their people as they grow.

As the second half of 2026 begins, Hounds Town remains focused on strengthening the systems that support franchise owners and enhance the experience for pet parents. With ongoing openings and continued investments in marketing and franchisee support, the leadership team focuses on long-term growth and the momentum established during the first half of the year.