Massage Envy Marks Fifth Year of Supporting GlamourGals' My Dear Friend Holiday Campaign to Help Reduce Senior Isolation

Massage Envy will donate $20,500 to support GlamourGals, a nonprofit organization that brings teens and older adults together for conversation and companionship through a national network of volunteer chapters. The My Dear Friend campaign extends that mission with handwritten holiday cards that remind seniors they are seen and valued.

The brand's support goes beyond funding, however. This holiday season, Massage Envy Franchising CEO Todd Schrader is challenging franchise owners, franchise employees, members and guests to build on last year's record-setting effort by writing more than 25,000 cards by December 15.

"Last year, the Massage Envy franchise network came together to make a meaningful difference for thousands of seniors, and I know we can build on that momentum," said Schrader. "What makes this initiative so special is that everyone can participate. It takes just a few minutes to write a card, but every card is a reminder that someone cares."

For older adults living in care communities, the holidays can be especially lonely. Since its inception, the My Dear Friend campaign has delivered more than 300,000 holiday messages to seniors across all 50 states, bringing warmth and kindness to the season.

"A handwritten card carries real intention," says Rachel Doyle, founder and CEO of GlamourGals. "That same intention is what our teen volunteers bring to every makeover: time and full attention for each senior. We're grateful to Massage Envy and excited to continue to grow this relationship, connecting more communities and generations every holiday season and throughout the year."