Jollibee on pace to hit 330 U.S. franchise units by 2030

A global fried chicken brand known for joyful hospitality shared some notable news about the trajectory of their development last Friday.

Jollibee announced July 17 that they have signed agreements with three multi-unit franchise developers thus far in 2026, bringing their total to seven. This is a key step forward as the brand pursues their goal of opening 330 franchise units in the U.S. by 2030.

“It’s been a great year so far,” said Peter Wright, vice president of franchise development for Jollibee Group North America. “We have a high degree of confidence in franchising as a key way to grow, and the quality of the franchise candidates we are engaging with is impressive. We are also really excited about upcoming new store openings, both corporate and franchise, this year.”

Jollibee’s next round of openings will significantly increase the brand’s presence in New York and California, both of which are identified as high-priority markets. As they make the push towards 330, Jollibee is strategically focused on building relationships with experienced restaurant operators who understand how to balance multi-unit development with maintaining high standards for consistency as their locations open.

This expansion comes at a time when economics and market signals both look favorable for Jollibee. According to the brand’s 2026 Franchise Disclosure Document, freestanding Jollibee locations averaged around $4.91 million in annual gross revenue last year, while inline restaurants averaged around $5.07 million. TIME also named the company to their TIME100 Most Influential Companies and 10 Most Influential Food & Drink Companies lists this year.

“We’re excited about where we are today and where we’re headed,” Wright said. “The interest we’re seeing from experienced franchise operators, combined with the restaurants we’re opening this year, gives us tremendous confidence as we continue building Jollibee across North America.”

Jollibee is the flagship brand of Jollibee Group, Asia’s biggest and fastest-growing restaurant group. Their portfolio includes nine wholly owned brands, five franchise brands (including Burger King and Panda Express), and ownership stakes in several tea and coffee companies. The flagship Jollibee brand currently operates more than 100 restaurants in North America and more than 1,700 worldwide.