Peter Wright

Looks can be deceiving in the franchisee lead generation process.

Jollibee is preparing for significant expansion in San Antonio, with plans to add as many as 15 restaurants in the market by 2031, according to San Antonio Express-News.

When candidates evaluate a restaurant franchise, they usually compare numbers.

Jollibee was recently featured on the FULL COMP podcast , where Vice President of Franchising Peter Wright joined host Josh Kopel to discuss the leadership philosophy, franchise development strategy and…

Jollibee was recently featured in Franchise Times following the announcement of one of its largest North American franchise agreements to date, a 20-unit development deal with experienced multi-unit operators Sunny Datta and Paul Avila.

The Filipino chicken giant is launching its North American franchise program with a stringent vetting process that prioritizes cultural alignment over rapid unit growth.

Strategic analysis of Jollibee and other challenger brands highlights how smaller restaurant systems are leveraging franchising to accelerate domestic and international growth.

Jollibee signed agreements with three multi-unit franchise developers, bringing their total to seven and pursuing their goal of 330 U.S. franchise units by 2030.

Jollibee has added three multi-unit franchise developers to its existing four during the first half of 2026, putting the restaurant brand on a path toward 330 U.S.

Jollibee expands in San Antonio with 150 Texas locations planned

Jollibee's 2026 FDD reports average unit volume of $4.9 million

Jollibee, the global restaurant brand known for its signature Chickenjoy fried chicken and joyful hospitality, has built significant momentum through the first half of 2026, adding three multi-unit franchise developers to its existing four.

As experienced restaurant operators evaluate where to place their next growth bets, many are looking for more than another familiar QSR concept.

Jollibee is targeting the Chicago market as part of its broader North American franchise expansion strategy, with plans to open multiple locations in the area.

“The Bay Area is Jollibee heaven,” Almeida said. “From the demographics, we have one of the largest Filipino communities in the country.

In an industry where brands compete for attention to survive, few have built an emotional connection with fans like Jollibee.

Jollibee's flexible real estate model averages $4.91 million in sales

Jollibee reports strong Q1 2026 growth with 2 new units opened

Jollibee built over 100 corporate units before launching franchising in North America

Jollibee has opened a new Midtown Manhattan location at 14 E. 42nd St., part of its higher-level national growth journey.

Jollibee is targeting the Chicago area for franchise expansion, with a focus on growing in concentric circles from existing locations and exploring opportunities in surrounding suburbs.

Jollibee expands in the U.S. with flexible real estate strategy

Jollibee grows in the U.S. with innovative menu and tech

Jollibee has been a bit of a hidden gem in the U.S. restaurant world for years.