QSR Magazine: New Technology Helps Pita Pit Upgrade its Marketing and Operations

Technology is king in the business world these days, and in the competitive QSR space it's more important than ever to stay ahead of the game. Specifically, technology now makes it easier to target loyal and potential customers based on where they physically are in the world - with new marketing tools such as beacons and geofencing.

In their September issue, QSR took a look at how brands are utilizing this new tech to reach and further engage with customers, including rapidly expanding franchise Pita Pit.

“With the geofencing and the beaconing, we can tell which customers are coming frequently and deliver a more aggressive offer to get people in our doors,” Jordy Patano, digital marketing manager for Pita Pit USA, told QSR.

The brand has used geofencing to target those within a mile of their nearly 250 stores in the past and has utilized beacon technology to incentivize loyal customers and gain information to improve the experience in ways as simple as being able to greet them by name when they walk in.