Taim Mediterranean Kitchen Secures First Franchise Deal in New York City

The new franchise agreement marks Taim's franchise debut in its founding market, signaling a pivotal moment in the Brand's growth trajectory. NYC is one of the most competitive fast casual markets in the country, and earning the confidence of an operator who selected Taim above all else speaks to its distinct product and scalable model.

"I considered a number of brands before deciding on Taim," said Tabor. "It ultimately came down to the strength of the product and the fundamentals behind the business. Park Slope is a neighborhood that values quality and consistency, and this brand has already built a following here. My focus is on delivering that experience every day and continuing to build on what's working."

Tabor brings years of multi-unit restaurant operating experience to the role, with a focus on building strong teams, delivering a consistent guest experience and investing into the local community from day one.

"We aren't building Taim to be the biggest name in Mediterranean," said Gregg Majewski, Founder and CEO of Craveworthy. "We're building it to be one of the best operators in the category. When the product is right and the systems are in place, real operators win. Product, process, people. Always in that order. Jose gets that."

Mediterranean is one of the fastest-growing segments in the restaurant industry. The U.S. market is projected to reach approximately $33.4 billion by the end of 2026, driven by guest demand for fresh, customizable and flavor-forward food.

Taim's menu of made-to-order plates, pitas and wraps, built around its award-winning O.G. falafel, spice-perfected shawarma, house-made hummus and signature sauces, has built a repeat following across Chicago, NYC and Washington, D.C.

Taim was founded in NYC in 2005 by a two-time Food Network champion. The Brand joined the Craveworthy portfolio in 2024 and has been preparing to scale its business model through franchising since.