TL;DR
Twitter is expanding its Lite app to emerging markets to increase user engagement. The Lite app is a streamlined version of the Twitter app that takes up less storage space and loads content faster.
Twitter is focused on making its new Lite app available to a wider demographic. According to a recent article in VentureBeat, the social network is hoping the spread of the Android app will help it grow its user count.
The Lite app was released back in April and is now expanding to other continents with the hope of capturing the attention of emerging markets. This version of the app takes up less storage space on a user's cell phone and is designed to load content faster than the original app.
Twitter is not the first social platform to create a streamlined and simplified app. Facebook and Shazam have taken on similar strategies by offering slimmed down versions of their own mobile apps.
In this story
This story was originally published in 1851 Franchise on December 1, 2017. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.