Wild Eggs Announces New Vice President of Marketing

Heffernan’s career includes 17 years in the restaurant industry, where she served as the Senior Director of Marketing for Papa John’s International Preferred division. During her time there, she was involved in numerous areas, including marketing, operations, point of purchase planning, local store marketing, and franchise relations. Most recently, she and her team managed database marketing programs that developed new and innovative approaches to targeting and segmenting customers.

Before her tenure at Papa John’s, Heffernan helped launch the Maker’s Mark Ambassador program while working for Doe Anderson Advertising. Her agency experience also includes contributing to the growth of national brands like Morton’s The Steakhouse, Lexmark, Reynolds American, and US Smokeless Tobacco.

“I am honored to join the flock at Wild Eggs and I am excited to lead the brand and marketing strategy,” says Heffernan. “I have a deep-rooted love for the Wild Eggs brand. Their innovative menu offerings and commitment to quality resonate deeply with me. Together, we will explore new initiatives and push boundaries to elevate Wild Eggs’ prominence in the casual dining space.”

Heffernan is a proud alumnus of the University of Louisville, holding a bachelor’s degree in marketing. Her proven expertise in advertising and marketing spans a wide range of disciplines, including mainline advertising, interactive marketing, direct marketing encompassing acquisition and retention/loyalty strategies, CRM programs, and event management.

“We are excited to welcome Michelle Heffernan to our team,” said Andy Abbajay, CEO of Wild Eggs. “Her extensive experience and impressive track record will undoubtedly be instrumental in shaping the future of Wild Eggs.”