TL;DR
Peet's Coffee saw a 350% increase in loyalty members after partnering with Paytronix to enhance its loyalty app. The coffee brand can now notice purchasing trends and target campaigns based on customer behavior.
Loyalty programs continue to be an important digital initiative for franchisees looking to incentivize repeat customers. According to FastCasual, Peet's Coffee recognized the pitfalls of their loyalty app, with it often crashing and being unreliable which left customers frustrated and unable to make purchases. The coffee brand partnered with Paytronix in order to enhance the app and create a more seamless customer experience.
The coffee brand saw a 350 percent increase in users over just 6 months. Users are now able to check in and pay in just seconds. Peet's is now able to notice purchasing trends and capitalize of these from a marketing perspective.
"We can see how frequently a customer comes in and what they like to buy, and target campaigns in a more one-to-one manner, based on their lifecycle stage and behavior," Lisa Regelman, director of loyalty at Peet's Coffee, said in the release.
In this story
This story was originally published in 1851 Franchise on May 24, 2018. Burnaze summarizes and links to the original reporting.
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