TL;DR
The Impossible Whopper will be available at every Burger King in America for a limited time, featuring a 'taste test' promotion through September 1. Impossible Foods products are currently available at approximately 10,000 restaurants and will nearly double its presence with the expansion to 7,000 Burger King locations nationwide.
First tested in St. Louis, the Impossible Whopper made its Burger King debut in April. CNN reported that on August 8, the meatless patty will be available in all Burger King stores nationwide for a limited time.
The Impossible Whopper will feature a “taste test” promotion through September 1 on DoorDash and the Burger King app. The brand is still unclear on whether the Impossible Whopper will earn its spot as a permanent menu item, but executives at both Burger King and Impossible foods are optimistic."We very much believe in the category," said Chris Finazzo, Burger King’s President in the Americas.
Impossible Foods products are currently available at approximately 10,000 restaurants. Expanding to the 7,000 Burger King locations nationwide would nearly double its presence. The plant-based meats brand has struggled to fulfill supply orders in the past, but recently partnered with a major meet processor to meet demand. White Castle, Qdoba and Little Caesars are among other national restaurant chains that serve the product. Read the full story here.
In this story
This story was originally published in 1851 Franchise on August 1, 2019. Burnaze summarizes and links to the original reporting.
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