TL;DR
Penn Station East Coast Subs has introduced a new menu item, the Cheese Dipper, a cup of rich, creamy cheddar cheese designed to complement their award-winning golden fries. The decision to add the Cheese Dipper was based on customer insights and menu trends showing a consistent craving for options with extra cheese.
The new Cheese Dipper is a cup of rich, creamy cheddar cheese designed to give your taste buds an extra boost. Paired with Penn Station’s award-winning golden fries, this cheesy sidekick promises to make every bite even more craveable.
The decision to add the Cheese Dipper comes directly from customer insights and menu trends, which show that fans consistently crave options with extra cheese. Penn Station studied consumer behavior and found that adding cheese-based sides and toppings drives excitement and repeat visits, making this new item a perfect fit for fans who love bold, indulgent flavors.
Available at $1.89 per cup, the Cheese Dipper will be a permanent menu item at participating locations. To celebrate the launch, customers with a coupon at participating locations, can enjoy a free Cheese Dipper with the purchase of any size fries.
“Penn Station is all about elevating the classic sub experience, and the Cheese Dipper is our latest way to add a little extra flavor fun to every meal,” said Craig Dunaway, COO of Penn Station East Coast Subs. “We’re excited for our fans to dip and indulge in this new cheesy offering.”
The Cheese Dipper is available now at all Penn Station East Coast Subs locations.
Founded in 1985 by Jeff Osterfeld, Penn Station East Coast Subs is celebrating over 40 years of serving award-winning grilled hot and classic cold subs, fresh-cut fries, and freshly squeezed lemonade. Privately held and headquartered in Cincinnati, Ohio, the brand is known as a community staple in states including Ohio, Indiana, Kentucky, and Pennsylvania, while rapidly expanding into North Carolina, South Carolina, and Michigan. With more than 320 locations nationwide, Penn Station is considered among the country’s fastest-growing franchise systems and is proud to be ranked on the Entrepreneur Franchise 500 list. 
With many attractive development territories available for multi-unit growth, there has never been a better time to become a Penn Station franchisee.
In this story
This story was originally published in Franchising.com on March 18, 2026. Burnaze summarizes and links to the original reporting.
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