TL;DR
TCBY is celebrating its 45th anniversary with a limited-time buy-one-get-one promotion offering 45 percent off a second purchase. The promotion is part of a campaign focused on community and the brand's history as a gathering place.
TCBY is celebrating its 45th anniversary with a limited-time promotion and a campaign focused on the frozen yogurt chain’s history.
On Tuesday, August 4, guests can receive 45 percent off a second purchase of equal or lesser value. The buy-one-get-one promotion will be available throughout the day.
The anniversary campaign is built around the theme “The Original Social Network,” referencing TCBY’s history as a gathering place for customers.
The campaign focuses on community, connection, product quality, and shared experiences, encouraging guests to visit TCBY locations and celebrate the brand’s 45th anniversary together.
TCBY was founded in 1981 and is celebrating 45 years in business in 2026.
In this story
This story was originally published in QSR Magazine on July 27, 2026. Burnaze summarizes and links to the original reporting.
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