Roll-Em-Up Taquitos Announces Exclusive Beverage Partnership with PepsiCo

Under the new multi-year agreement, all corporate and franchise owned Roll-Em-Up Taquitos restaurants will begin offering customers a selection of popular beverages choices from the PepsiCo portfolio. Refreshments under the agreement include Pepsi, Diet Pepsi, Mountain Dew, Horchata Agua Frescas and Dr. Pepper, through its bottling partnerships.

Roll-Em-Up Taquitos is looking to continue to provide the best products to both their customers and franchise partners.

"We're very excited to begin our partnership with PepsiCo," said Chris Wyland, Chief Development Officer of the Roll-Em-Up Taquitos Franchise Group. "I grew up a huge Pepsi fan. The Pepsi team has demonstrated a commitment to Roll-Em-Up Taquitos by creating a strong program that will be very beneficial to our franchise partners."

The story of Roll-Em-Up Taquitos’ is simple and began in the home of the Usrey family, where Father (Ron) and Son (Ryan) fell in love with Mama Karen’s famous beef taquitos. The Usrey family-including patriarch Ron - always talked about opening their taquitos-only eatery, but unfortunately, Mama Karen passed before that dream became a reality. Fast-forward to today, they are “Blastin Reggae” and opened the first Roll-Em-Up Taquitos in Chino Hills, California in 2019, where they sold an average of 3,500 taquitos a day.

"This agreement gives our brand a distinct competitive advantage, and will make Pepsi an important partner as our franchise system grows nationally and internationally," added Ryan Usrey, CEO and founder of Roll-Em-Up Taquitos.