Batteries Plus Partners with HOTDISH to Elevate Franchise Development Marketing Strategy

Batteries Plus today announced a partnership with HOTDISH to update its development marketing strategy. The collaboration is designed to enhance brand positioning, improve lead quality, and accelerate growth, particularly among multi-unit operators.

Through the partnership, HOTDISH will work with Batteries Plus to evaluate and refine how the brand connects with potential collaborators across digital channels, advertising, and communications. The initiative will focus on developing a more cohesive and clear development presence, ensuring consistent messaging and a streamlined experience for prospective partners throughout the discovery and decision-making process.

“Batteries Plus has built a strong foundation as a dependable, essential-services franchise, and this partnership allows us to take our development efforts to the next level,” said Joe Malmuth, Chief Development Officer of Batteries Plus. “We’re focused on attracting sophisticated, multi-unit operators who align with our model and long-term vision. HOTDISH brings a strategic, data-driven approach that will help us sharpen our messaging, improve engagement, and ultimately convert high-quality candidates more efficiently.”

HOTDISH will support Batteries Plus in defining and activating key personas, refining its value proposition, and enhancing the brand’s differentiation within the competitive landscape. The engagement will also include the development of targeted marketing campaigns across digital channels, social platforms, and industry publications, supported by refreshed creative and messaging aligned across touchpoints from website to advertising to nurturing efforts. The initiative’s rollout is anticipated to begin this summer following an initial learning stage.

“Our approach starts with truly understanding a brand: what makes it unique, who it’s trying to reach, and how it shows up across every stage of the franchise journey,” said Dawn Kane, Founder of HOTDISH. “Batteries Plus is an established, high-performing system with strong momentum, and we see a significant opportunity to elevate how that story is told to prospective franchisees. By creating a cohesive, design-forward strategy and aligning messaging across every channel, we can help attract the right candidates and move them through the pipeline with greater clarity and confidence.”