Crisp & Green Expands Midwest Presence With Additional Territories in Iowa

Crisp & Green announced today that it has signed a 5-unit development deal with new franchisee group, Evergreen Eateries LLC. The deal has solidified the brand’s continued expansion throughout the Midwest with the 5-units all slated to open in Iowa.

Currently, Crisp & Green has one Iowa location in West Des Moines that has become a popular favorite among residents with its convenient, chef-crafted and seasonal menu. This early interest in the brand highlighted Iowa as a key area for expansion, giving Michael and Aricka Hilton of Evergreen Eateries LLC the timely opportunity to become franchise owners.

“We had been looking for a fast-casual concept that not only tastes good, but also makes you feel good. Crisp & Green aligned perfectly with our goals.” said Michael, who aims to open their first location in the Fall of 2024 in the Cedar Rapids and Iowa City metro areas.“

The 5-unit deal includes the territories of Cedar Rapids, which they believe will be their first open location, followed by Coralville, Waukee, Ankeny, and Council Bluffs.

Crisp & Green was founded in 2016 by Steele Smiley, the franchisor's founder and executive chairman. Smiley, a fitness industry veteran, originally created the company with one simple mission: to bring healthy, delicious and convenient food to his community. “Crisp & Green started with a very simple idea to make it easier for people to live a healthier life. We’ve created food that not only tastes amazing, but fuels our guest’s active and busy lifestyles.”