Body Fit Training Strengthens International Presence with First Scandinavian Opening

IRVINE Calif. – Body Fit Training (BFT) is thrilled to announce the debut of its first Scandinavian location in Oslo this month. Located in the Majorstuen neighborhood, the studio welcomes Scandinavians to experience the inclusive, coach-led strength and functional training classes that BFT is known for around the world.

The Oslo studio marks the beginning of BFT’s expansion into Scandinavia, which will be followed by locations in Stockholm and Copenhagen over the next year. The Scandinavian growth is being driven by Tage Flugeim, a seasoned fitness operator who launched his own gym and brought Barry’s Bootcamp to the country 15 years ago as the first international market outside of North America. BFT is the first Xponential brand to the Scandinavian market.

“Scandinavians are going to love the community-based, science-backed, and inclusive workouts offered by BFT,” said Flugeim. “There is so much untapped potential for the fitness scene in Scandinavia, and we’re confident that BFT will take the country by storm with this Oslo studio and many more to follow.”

“We are so thrilled for Tage and his team to open their first location and plant the BFT flag in the Scandinavian market, “ said Rich Burnet, Co-CEO of BFT International. “We know the team has worked tirelessly to establish BFT’s presence in Norway and we’re excited to see them bring our strength and conditioning programming, approach and brand experience to many communities.”

“It’s remarkable to see how much BFT’s workouts are resonating with clients all over the world, and strength training landing atop 2025 fitness trends will continue to add fuel to the fire,” said Bob Kaufman, President of Xponential International. “With talented master franchisees like Tage, we are excited to see this brand reach new heights in the coming years.”