TL;DR
Zoom Room is an indoor dog-training and socialization concept with a reported initial investment of $318,500 to $497,050 and average gross revenue of $341,013 for FY 2024. The company is led by Founder and CEO Mark Van Wye and offers franchise opportunities across the United States, excluding Alaska, Hawaii, North Dakota, and South Dakota.
Franchise Opportunity Deep Dive: Zoom Room offers an indoor dog-training “gym” franchise that teaches pet parents (not just dogs), with community events and curated retail.
REPORTED COST TO GET IN: $318,500 - $497,050
REPORTED ROI (Item 19): $341,013 (average gross revenue for FY 2024)
Business model
Zoom Room is an indoor, climate-controlled dog-training and socialization concept. Unlike daycares or boarding, owners attend every session with their dogs. The model layers recurring group classes, specialty courses (e.g., agility, scent), private sessions, member events and curated retail—producing a sticky, community-centric revenue mix with relatively low staffing.
Zoom Room is led by Founder and CEO Mark Van Wye, a longtime industry voice, author of the bestselling “Puppy Training in 7 Easy Steps,” and a frequent commentator on pet-services trends.
Mission: Empower the people who love dogs by training owners alongside their pets so dogs become confident, well-socialized members of the family (owner-present training that emphasizes positive reinforcement).
Vision: Build the leading national community hub for responsible dog owners — part training gym, part event center, part trusted retail resource — delivering long client lifetimes and advocacy (10,000+ five-star reviews noted in brand materials).
Owner-present, positive-reinforcement training that strengthens the human-dog bond and builds confidence.
Specialty progression path (agility league, therapy-dog prep, scent work, etc.) that keeps dogs engaged well beyond basic obedience.
Community and events (Doggy Disco®, playgroups, meetups, rescue fundraisers) for healthy socialization.
Curated, eco-friendly retail with expert guidance so owners leave with the right solutions.
Owner-present model reduces liability relative to drop-off care and simplifies operations.
Lean staffing (typically two on shift) and ~3,000 sq. ft. retail-zoned sites help control payroll/overhead.
Structured support across site selection, design/construction, launch marketing, tech, and ongoing coaching.
Financial transparency with detailed Item 19 disclosure of mature-store profits.
Franchise opportunities
Franchise opportunities are available across the United State (excluding Alaska, Hawaii, North Dakota and South Dakota) with a dedicated national real-estate team assisting site selection at no extra cost.
Initial Costs: The estimated initial investment to open a single Zoom Room franchise ranges $318,500 to $497,050. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:
Initial Franchise Fee: The initial franchise fee for a single Zoom Room franchise is $49,500, due at the signing of the franchise agreement.
Qualified multi-unit developers must pay a multi-unit development fee of $120,000 for three franchises and $36,000 per location for four or more franchises.
Honorably discharged military veterans who qualify under VetFran are entitled to a 10% discount on the initial franchise fee for their first franchise.
Ongoing Fees: According to the 2025 FDD, Zoom Room franchisees are responsible for the following ongoing payments and fees:
Roi potential
ROI Potential: According to the 2025 FDD, the 16 Zoom Room franchises open for the entirety of FY 2023 reported the following gross revenues growth for FY 2024:
Initial training is provided at the headquarters in greater Los Angeles (or another designated site) for up to two people (one must be a principal owner). The program covers core operations, instruction methodology, safety, class progression, retail merchandising and systems. Travel/lodging are franchisee expenses; additional trainees may require extra fees.
Franchisees receive guidance on site selection, lease negotiation, design/construction, launch planning and ongoing marketing. There are defined Internet marketing policies and brand-standard toolkits for local lead-gen and PR.
Zoom Room specifies a computer/POS and software stack (with weekly software fee) to manage scheduling, payments, CRM, analytics and marketing automations.
Liquid Assets: $200,000
Net Worth: $750,000
Experience with pets or prior dog-training credentials is not required; owners (or a designated manager) must complete training and operate to brand standards.
A principal owner or designated manager must complete initial training and oversee day-to-day operations per the franchise agreement. The model is designed for lean staffing and predictable hours (classes/events), making hands-on management the norm, with room for multi-unit oversight as systems mature.
The FDD does not indicate franchisor-provided financing for initial costs; franchisees often use SBA or third-party lenders.
KC Gardner, a seasoned dog professional and Navy veteran, opened Nevada’s first Zoom Room. With over 20 years of experience in the dog industry — as a breeder, trainer and groomer — Gardner found franchising a natural next step after arthritis forced her to leave grooming. She says that franchising removed the uncertainty of starting a business from scratch while also allowing her to continue working with dogs. Many of her former grooming clients are now customers at her new Zoom Room location.
Total U.S. pet industry spending was around $152 billion in 2024, with $157 billion projected for 2025. U.S. pet services (training, grooming, sitting/boarding) are growing at ~7–8% CAGR through 2029-2030, per multiple market trackers. Pet ownership is around 94 million U.S. households (APPA 2024-25), with millennials and Gen Z driving premium services and wellness-focused spend.
Zoom Room’s owner-present training model differentiates it from boarding/day care operators that require large footprints and 24/7 staffing. Primary competitors span independent trainers and similar franchise brands, such as Dogtopia and Camp Bow Wow. Zoom Room competes on curriculum depth, community events and an owner-present safety profile (lower liability vs. drop-off).
Submit the Online Request Form: Start by completing the brief request form. Once it’s in, the team will reach out to set up a time to talk.
Initial Phone Call: A franchise development rep will answer questions and cover key topics: your local dog community, territory availability, financing, your background and goals.
Formal Application: After any follow-up conversations, you’ll receive a confidential application and financial disclosure. This gives the team a fuller picture of your experience, aptitude and finances.
Financing Pre-Qualification: While your application is under review, most candidates complete a quick pre-qual with a trusted third party (you can use the franchise financing calculator for instant eligibility).
Second Call: You’ll review the application and pre-qual results together and address any remaining questions.
Franchise Disclosure Document (FDD): The FDD is delivered electronically and outlines the legal responsibilities of owning and operating a Zoom Room. The team will walk through it with you, and it’s strongly recommended you engage a qualified franchise attorney at this stage.
Validation with Existing Owners: As you review the FDD, you’ll be encouraged to speak directly with current franchisees for candid feedback about operations, support and performance.
Discovery Day (Southern California): Typically held on Sundays, this visit lets you see a Zoom Room in action, meet the CEO and experience how branding, marketing, training, retail and client management work together.
Final Review and Franchise Agreement: After Discovery Day, the team makes a final assessment. If approved, you’ll receive the Franchise Agreement (an identical copy is included in the FDD). Signing it officially awards you the franchise.
Post-Signing Launch Prep: From there, the fun begins: site selection, hands-on training, build-out and pre-opening tasks, all leading to your Grand Opening—where the corporate team will be there to support and celebrate.
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In this story
This story was originally published in 1851 Franchise on October 24, 2025. Burnaze summarizes and links to the original reporting.
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