TL;DR
Subway launched a Facebook Messenger bot for pre-ordering at its 26,500 U.S. restaurants. The bot allows users to order and pay for food through the app and find the closest Subway for pick-up.
Subway announced Tuesday that it was launching a bot for Facebook Messenger to allow users to order and pay for a sandwich or salad.
“Our bot for Messenger was just deployed in more than 26,500 U.S. Subway restaurants — the largest deployment of a Messenger bot in the restaurant industry,” said Carman Wenkoff, Subway’s chief information and digital officer, in a news release. “We’re proud to offer our guests an innovative new way to order and pay outside the restaurants. This is a new initiative in the ongoing quest to enhance the guest experience.”
The app allows users to find the closest Subway for pick-up and the food can be paid for through the app.
In this story
This story was originally published in 1851 Franchise on April 19, 2017. Burnaze summarizes and links to the original reporting.
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