TL;DR
Instagram now allows businesses to schedule their posts through its API, enabling social media software applications like Hootsuite to add the functionality. This update is available for business profiles and can help brands build a strong Instagram strategy and larger following.
Although the update is not available directly within the app just yet, it is being added to Instagram’s API. That way, social media software applications including Sprout Social, Hootsuite and SocialFlow are able to add the functionality—as well as any Facebook Marketing Partner or Instagram Partner.
“The scheduling and publishing of Instagram content has been the number one request for our 16 million customers,” said Hootsuite CEO Ryan Holmes, in a statement. “Now, they can manage large volumes of content, multiple team members and multiple Instagram accounts with ease and security. Hootsuite is excited to partner with Instagram to make this happen.”
The update—which is only available for business profiles to start–can assist brands that are trying to build a strong Instagram strategy and larger following. Those who are managing social media content and posting can save time by loading multiple posts for the day, week or month into a third-party application, leaving themselves more time for analyzing performance and engagement with followers.
In this story
This story was originally published in 1851 Franchise on January 31, 2018. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.