Franchise Marketing Radio: Renovation Sells Co-Founder Michael Valente Discusses the Brand’s Growth

Michael Valente, founder of Renovation Sells, a pre-sale home renovation franchise, spoke with host Lee Kantor on Franchise Marketing Radio to share how the business came to be and the success it has seen thus far. Valente discussed how Renovation Sells updates existing spaces to cosmetically upgrade what today’s buyers are looking for to increase the value of the home. Valente started as a licensed realtor and worked as a contractor prior to starting the franchise.

“I was in real estate development and, frankly, we were tired of doing high-end projects for direct-to-sale homeowners,” said Valente. “We melded my development background with our high-end construction background and said, ‘We can still achieve a designer level product but don’t necessarily have to have interaction with customers by working on empty homes.”

Valente also discussed the relationship between the franchisees and realtors versus the typical relationship between franchisees and general consumers.