Gregorys Coffee signs first franchise agreement

One of New York and New Jersey’s fastest growing coffee brands is officially franchising.

Gregorys Coffee announced this Thursday that they have signed their first-ever franchise agreement with longtime employee Stavros Zamfotis. The brand launched their program earlier this year with support from Craveworthy Brands, which they joined in 2025.

Stavros is founder Gregory Zamfotis’ younger cousin and rose from barista to district manager at Gregorys during his nine-year stint as an employee. He has a proven track record as a multi-unit operator, having helped the brand scale from five to 36 locations, while fully owning performance for a district of eight locations.

“Having Stavros step into this role means everything,” said Gregory Zamfotis. “He didn’t just work here; he lived this brand with us. He crafted the product, built strong teams, led successful shops in the market and understood what we’re really about long before franchising. The fact that our first franchise agreement is with family signifies exactly who we are.”

As a franchisee, Stavros will be expanding Gregorys’ presence in his home community of Bergen County, New Jersey. During his five years away from the family business, Stavros refined his leadership skills as General Foreperson at Ironbound Intermodal Industries, where he took the lead on maintenance, repair, and operation of refrigerated containers and power generation systems.

“My heart has always been with Gregorys,” said Stavros Zamfotis. “I’ve worked alongside my family and the incredible people who built this brand from the ground up. I know what it stands for, what it takes to run it well and what it means to the Gregulars it serves every day. I’ve always strived to be an entrepreneur, and there’s no brand I’d rather do that with. This is extremely personal.”

Gregorys is actively seeking to connect with additional qualified operators who can help them grow the brand in the Southeast, Mid-Atlantic, Midwest, Mountain West, and select West Coast markets. Franchisees will benefit significantly from Gregorys’ relationship with Craveworthy, which offers extensive technology, training, real estate, marketing, and supply chain support.

“Stavros is what a Craveworthy success story looks like,” said Gregg Majewski, Founder and CEO of Craveworthy.” He started behind the counter, bet on himself and never stopped owning the outcome. That’s exactly the kind of operator we built this platform for.”