TL;DR
Sonic has partnered with rapper Ice-T to promote its frozen iced teas through a television ad and a Facebook live contest. The promotion includes a Facebook live event where a life-size sculpture of Ice-T will thaw, and the first 100 users to comment will win a t-shirt.
A celebrity endorsement can go a long way for brands. That is why Sonic decided to use rapper and actor Ice-T to promote its frozen iced teas this summer, according to a recent Nation’s Restaurant News article. Television ad cameos and a Facebook live contest are both parts of the promotion.
The brand will be tapping into social media starting at 1 p.m. CDT today with a Facebook live event where a life-size sculpture of the celebrity will thaw. The first 100 users to comment on the live stream once the melting Ice-T sculpture drops its microphone will win a cold-activated t-shirt.
“The addition of Ice-T to our ‘Two Guys Frozen Sweet Tea’ spot was the perfect combination to showcase an incredible drink with a winking sense of humor, especially during National Iced Tea Month,” said Burke Morley, Sonic’s senior director of brand content.
In this story
This story was originally published in 1851 Franchise on June 13, 2017. Burnaze summarizes and links to the original reporting.
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