TL;DR
Checkers and Rally's has responded to Burger King's hot dog launch by dropping the price of its hot dog and declaring a 'Wiener War' against the chain. Checkers placed a full-page ad in USA Today challenging Burger King to compare hot dogs.
In response to Burger King’s hot dog launch, Checkers and Rally’s has responded by declaring a “Wiener War” against the chain. According to an article on Time.com , Checkers has dropped the price for its hot dog. The article also said that on Wednesday, February 24, the Florida-based burger chain also placed a full-page ad in USA Today challenge Burger King to “compare wieners.”
“We’re engaged in a fun, aggressive and provocative Wiener War with Burger King,” said Terri Snyder, the chief marketing officer for Checkers and Rally’s .
In this story
This story was originally published in 1851 Franchise on February 24, 2016. Burnaze summarizes and links to the original reporting.
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