Revl Training Eyes New Markets, Including US

Revl Training, an Australian-founded premium group fitness franchise, has named fitness and wellness entrepreneur Allen Law as its global chairman as it prepares to expand into the U.S., New Zealand, Southeast Asia, the Middle East, North Africa and the U.K.

The performance-focused fitness concept, which currently operates 15 locations across Australia, Singapore and Dubai, reports a 240% year-on-year revenue increase since its launch.

“We are delighted to welcome Allen Law as our chairman,” Revl Training CEO Ben Woolford said. “We are rapidly developing Revl Training internationally, and we look forward to the experience that Allen Law will bring to the company in realizing Revl Training’s potential as a business that builds upon our legacy of exceptional growth.”

Law, an entrepreneur who founded and scaled Park Hotel Group in 2004, is also the co-founder of Move [Repeat], a boutique fitness lifestyle collective and the parent company of Yoga Movement and Strong Pilates Singapore. Revl had reportedly received a strategic investment from Move [Repeat] earlier this year for an undisclosed amount.

“I am proud to be part of the Revl community as it continues its mission to become a global leader in fitness innovation and the go-to destination for anyone keen to improve their health and fitness,” Law said.

Revl alternates its three goal-based, 50-minute programs throughout the week: Move, Perform and Sweat, which are structured in 13-week blocks.