TL;DR
Smalls Sliders introduces Summer Floats, a new menu item featuring cold indulgences for the summer months. The introduction of Summer Floats allows Smalls Sliders to connect with numerous demographics, including Gen Z.
Slidin’ thru all Smalls Sliders locations this summer, guests can now try the brand’s new Summer Floats, a fun and refreshing take on a timeless beverage. The Summer Floats feature three signature flavors – Blue Razz made with Powerade, Pink Punch made with Hi-C and classic Root Beer, each comprised of equal parts vanilla milkshake and the juice of your choice. While Smalls Sliders is featuring a handful of signature floats, guests can customize the offering to their liking with any beverage available, making the options limitless.
The introduction of Summer Floats also allows Smalls Sliders to connect with numerous demographics across the brand’s ever-growing following. “With many of our guests fitting within the Gen Z demographic, beverage menu innovation continues to be a focus in building their brand loyalty,” said Michael Alberici, SVP & Head of Marketing for Smalls Sliders. “What’s great is that many of our beverage innovation ideas come straight from our Gen Z squad members. It’s exciting to watch their creations come to life for our guests to enjoy.”
In this story
This story was originally published in Franchising.com on July 18, 2023. Burnaze summarizes and links to the original reporting.
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