European Wax Center Introduces EWC Rewards And New Guest App

PLANO, Texas, Oct. 27, 2021 // PRNewswire // - European Wax Center, Inc., a personal care franchise brand offering expert wax services, is excited to announce the launch of its new and enhanced loyalty program, EWC Rewards, along with an improved European Wax Center Guest App. These new initiatives demonstrate European Wax Center's (EWC) dedication to the continual improvement and evolution of their guest experience.

The EWC Rewards program enables guests to earn 1 point for every dollar spent on wax services, retail products, and wax passes at European Wax Center locations. Every guest earns points automatically and can redeem rewards by accepting program terms and conditions in their profile. For every 200 points earned, guests can unlock a $10 reward valid for use towards products, packages or services. Guests also receive a $10 reward during their birthday month and per referral of a new guest. Additional opportunities to earn bonus points will be made available on occasion.

"Waxing consistently and using retail products always rewarded our guests with smooth results. With the launch of the new EWC Rewards program, guests now benefit from every dollar spent on their wax routine and products to complete their services," said Chris Kobus, Chief Experience Officer of European Wax Center. "We want to reinforce the personal connection and appreciation we have for our guests in a program and digital interface that is unmatched in out of home waxing."

To compliment the EWC Rewards launch, European Wax Center also launched a new app for iOS and Android devices as a continuation of EWC's commitment to an exceptional guest experience. EWC's new app allows more visibility to guests' reward points, convenience-added features like QuickBook for frequent services, self-check-in, digitalization of key guest forms reducing the need for paper and creating a contactless environment.