Pet Supplies Plus Franchise Costs, Fees & Profit

Franchise Opportunity Deep Dive: Pet Supplies Plus is the runaway leader in the rapidly growing pet retail franchise industry.

Company Overview

Pet Supplies Plus is a leading pet retail franchise known for its neighborhood-friendly stores offering a wide range of pet food, supplies, grooming services and small animals.

Pet Supplies Plus was founded in 1988 in Redford, Michigan, by Jack Berry and Harry Shallop to bring a neighborhood feel to the pet retail space. The franchise has since grown to become one of the largest pet store franchises in the United States, offering pet food, supplies, small animals, grooming and self-serve dog wash stations in a clean, friendly environment.

The brand is franchised through PSP Franchising, LLC, headquartered in Livonia, Michigan, and today operates under the ownership of Fusion Parent, LLC, following a 2025 restructuring.

Mission: To make it easier for pet owners to get the products and services they need for happy, healthy pets — all with a friendly, neighborly experience.

Vision: To be the most trusted neighborhood pet store, recognized nationwide for convenience, quality and community engagement.

• Omni-Channel Convenience: Seven shopping options, including online ordering, same-day delivery, curbside pickup, in-store shopping, grooming and self-serve dog wash.

• Proprietary Pet Products: Exclusive lines like Redford Naturals (pet food) and PlayOn (supplies), driving higher margins.

• Community-Centric Approach: High customer retention fueled by neighborhood-focused service and engagement.

• Recession-Resilient Industry: Positioned in a $151 billion U.S. pet care market, which continues to expand.

• Strong $2.6 million Average Unit Volume (AUV)

• Proven business model with 30+ years of success

• Comprehensive training and ongoing operational support

• National brand recognition (No. 1 pet franchise ranking in Entrepreneur for 11+ years)

• Veteran and first responder discounts on franchise fees

Pet Supplies Plus operates in more than 700 locations but continues to expand nationwide. Open markets can be explored on the brand’s territory page.

Initial Costs and Fees

Initial Costs: The estimated initial investment to open a Pet Supplies Plus ranges from $540,520 to $1,975,005. These costs break down as follows:

Initial Franchise Fee: The franchise fee for a Pet Supplies Plus is $49,900, due upon signing the franchise agreement. Discounts include:

• Veterans: 20% off first unit fee (VetFran)

• First Responders: 10% off first unit fee

• Existing Franchisees: Reduced fee ($35,000 for additional stores)

• Employees: $10,000 for first store

Ongoing Fees: Franchisees are responsible for the following ongoing payments and fees:

ROI Potential: For FY 2024, the 347 franchised Pet Supplies Plus locations reported an AUV of $2.6 million.

Franchisee Support and ROI

3. What Franchisee Support Does Pet Supplies Plus Provide?

Franchisees complete a two-week training program at a certified corporate store, covering operations, inventory, merchandising and customer service.

• Real estate and site selection assistance

• Customized store design and layout support

• National and local marketing campaigns

• Bulk purchasing power across 700+ stores

• Proprietary POS and inventory management system

• Omni-channel integrations (delivery, curbside, online)

• Grooming and scheduling software

• Liquid Assets: $300,000

• Net Worth: $600,000

Franchisees can operate hands-on or semi-absentee by hiring a strong team.

The FDD does not disclose specific financing partnerships. However, SBA loans and third-party financing are common.

• Johnny and Cole Weber — Franchise Owners, Little Rock, Arkansas

• Brian and Matt Barrett — Franchise Owners, Houston, Texas

• Michelle Lambert — Franchise Owner, Greater Chicago Area and Detroit Metro Area

Market and Competition

The U.S. pet care market reached $151 billion in consumer spending in 2024, with 70% of U.S. households owning a pet. Growth remains strong due to the humanization of pets and the premiumization of pet products.

Pet Supplies Plus faces competition from various pet-focused franchises, including Dog Training Elite*, Wild Birds Unlimited, Petland, Dogtopia, Pet Wants and Camp Bow Wow. Despite this competitive landscape, Pet Supplies Plus maintains several key advantages such as its comprehensive omni-channel shopping options, exclusive private-label brands that drive higher margins, a competitive royalty structure, and a strong emphasis on community engagement, which fosters high customer retention.

Disclaimer: This content is for information only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.