3 Questions With the Amazing Lash Studio CEO, Heather Elrod

Since its founding in 2010, the Amazing Lash Studio® brand has been committed to providing a tailored guest experience built on offerings ranging from proprietary eyelash extensions and lash lifts to high-quality maintenance services. The Amazing Lash Studio system successfully claims best-in-class status thanks to core parts of the brand’s business, including recurring revenue from a membership model, individual rooms for guest services and stylist longevity.

1851: Why should candidates invest in the Amazing Lash Studio brand?

Heather Elrod: the Amazing Lash Studio brand is the pioneer of the semi-permanent lash extension industry. Currently, the brand is on a mission to maintain its position as the category leader through points of presence, product innovation and customer education. The Amazing Lash Studio brand is already ahead of the competition in terms of service, product and technology, and it has increasingly become the trusted provider for anyone interested in semi-permanent eyelash extensions.

The semi-permanent lash service is a new category in the beauty industry, and prospective franchisees have the opportunity to buy into the sector early. Since 2010, the Amazing Lash Studio team has streamlined the business model and optimized it for franchisees.

Any franchisee prospect can have a great deal of confidence in the brand as it has all the tools and resources in place to support them along the way. The brand is not just focused on selling licenses—it is focused on healthy growth and bringing in the right type of franchisees who share its core values and are passionate about the business.

1851: Why is now the time to invest in the Amazing Lash Studio brand?

Heather Elrod: Amazing Lash Studio’s franchise system growth has been a major milestone over the past few years. In 2017, the Amazing Lash Studio brand was acquired by WellBiz Brands, Inc. which provided the brand with ample resources in terms of shared services. In 2019, the brand launched a robust learning management system providing a business intelligence and support platform.

Since the acquisition by WellBiz Brands, the Amazing Lash Studio brand has been very focused on product innovation and has continued that focus in 2020. The brand recently rolled out six different types of lash curls, five new adhesives and a lash lift. In 2020, the brand is are confident that eyebrow related waxing and tinting services will be the biggest new service. Guests want to have their brows done while they are in the studio, and studio stylists are eager to help. With the rollout of the eyebrow services, the brand plans on adding a lash tinting service as well.

The Amazing Lash Studio brand currently has a retail product line that’s friendly to the eyelash extensions. With the rollout of eyebrow services, pomades, gels, pencils and fiber-fill products in multiple shades are being added to the product line.

1851: Why do you love the Amazing Lash Studio brand and why is it the brand to invest in over the competition?

Heather Elrod: First and foremost, the Amazing Lash Studio brand is in the enviable position of being a category leader, which gives it broad brand awareness nationwide. There are also significant resources in the national marketing fund, so it can dominate its online presence, both socially and digitally. By investing in a frontrunner like Amazing Lash Studio, franchisees are able to minimize risk.

*Amazing Lash Franchise, LLC. (“ALF”) 9780 S. Meridian Blvd, Suite 400 Englewood, CO 80112 This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise.

It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.

An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA.

SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING.Each Amazing Lash Studio® location is independently owned and operated. Amazing Lash Studio® and Amazing Lash Studio + design are* *registered trademark of ALF.