TL;DR
WellBiz Brands, Inc. has acquired Amazing Lash Studio, a category leader in the eyelash extension space. WellBiz Brands was awarded the Dealmakers Award from Franchise Times in connection with the acquisition.
WellBiz Brands, Inc. has acquired Amazing Lash Studio, a “category leader in the eyelash extension space,” according to an article on Franchising.com .
According to the article, WellBiz Brands was “ recently awarded the Dealmakers Award from Franchise Times in connection with the September 2018 acquisition of the Amazing Lash Studio brand. The award recognizes the boldest players driving mergers and acquisitions in franchising. The award was given during the Franchise Times Finance and Growth Conference awards gala on May 7 in Las Vegas.
Heather Elrod, CEO of Amazing Lash Studio, said that “by becoming part of the WellBiz Brands portfolio, we’re even better prepared to maintain our market-leading position in the beauty category by launching a series of new products and services, and providing enhanced franchise services like technology optimization, real estate analytics and strategic marketing support,” the article said.
Katie LaTour is a staff writer for 1851 Franchise and Estatenvy. She has experience in copywriting, editing and translation, and has written content for brands including Coca-Cola, Ivivva and Ray Ban's. She holds a Master of Arts in Writing and Publishing from DePaul University and a B.A. in English and Spanish from the University of Dayton. Presently, Katie is working on a poetry collection and building a platform for Chicago creative professionals to share best practices.
In this story
This story was originally published in 1851 Franchise on May 23, 2019. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.