TL;DR
Franchise consumer marketers face challenges in the holiday season, including supply chain shortages and increased consumer spending. Despite these challenges, predictions for a bumper crop of consumer spending predominate.
Welcome back to our monthly news roundup for franchise consumer marketers! Despite concerns of a possible double-whammy of the seasonal flu and a winter rebound of the pandemic, here come the holidays – and consumers are shopping like mad, both in person and online. And while there’s currently a kink in the supply chain causing shortages of some items, predictions for a bumper crop of consumer spending predominate.
Here’s the latest on what’s happening now – and what’s likely to come for franchise consumer marketers this season. MARKETING/CUSTOMER EXPERIENCE The Future Belongs to the CMO with a Long-Term View 2021 State of Reviews (32-page e-book) Practicing Media Hygiene in the Face of the Anxiety Pandemic 24 Media Plans of the Year that Cut Through the Noise Using Contextual Targeting To Gain Immediately Actionable Insights The New Rules Ahead for Streaming TV Advertising (White Paper) How QSRs Are Seizing CTV Opportunities To Drive Growth Kroger’s Supermarkets New Service Offers Its First-Party Data to Advertisers B2C Brands Are Investing in Social Commerce – and Succeeding (Study) Loyalty Members’ Checks in 2020 Were 6% More than Non-Members’ (Paytronix) Starbucks Boosts Rewards for Patrons, Employees in Tight Labor Market Instagram Adds New Data Analytics To Provide More Performance Insight for Marketers REOPENING & RECOVERY National Retail Federation Predicts Highest Holiday Sales on Record Study Finds NYC’s Vaccine Mandate Has Been a Disaster for Restaurants Proof of Vaccination Mandates Begins for Restaurants & Bars in Los Angeles DC Mayor To Lift Indoor Mask Mandate, in Place Since July 5 Key Retail Trends for 2022 (Forrester) Sweetgreen’s Newest NYC Location Will Have No Indoor Dining East Coast Wings + Grill Develops Fast Casual Model for New Market Franchise Expansion TECHNOLOGY Digital Sales Grow at Yum Brands, Accounting for Nearly 40% of Q3 Sales C3 Launches Robot Delivery in Los Angeles Using Bots from Coco OPERATIONS Drive-Thru Continues To Pace QSR Recovery Is Co-Branding Making a Comeback in Restaurant Franchising?
In this story
This story was originally published by Eddy Goldberg in Franchising.com on November 23, 2021. Burnaze summarizes and links to the original reporting.
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