Crisp & Green to Open 15 More Restaurants This Year

CRISP & GREEN is once again opening its doors to new franchise candidates as it accelerates growth through strategic development. The wellness-powered kitchen is building density across specific priority markets, with current franchisees planning to open more than 15 new restaurants by year-end 2026. The brand expects an opening pace of up to five new locations per month to continue into 2027 and beyond.

CRISP & GREEN enters its next phase backed by a strong development and operational foundation built for disciplined, scalable growth. The brand has also deepened its operations leadership expertise, strengthened supplier relationships, and broadened its real estate model to reinforce an efficient path from site selection to opening. Today, CRISP & GREEN has 54 restaurants open and operating, with franchise locations generating an average unit volume of $1.7 million*

“This is the moment we’ve been building toward,” said Steele Smiley, Founder and Executive Chairman of CRISP & GREEN. “We’ve done the work to give this brand the leadership, relationships, lease strategy and real estate flexibility to scale with pace and discipline. Now, we’re ready to bring CRISP & GREEN to more communities alongside partners who believe as strongly in the opportunity as we do.”

The growth strategy prioritizes density across the Midwest and Mountain region, including Minnesota, Nebraska, Iowa, and Illinois, with some outlying markets such as Florida. This market-by-market approach builds around established brand awareness and operational infrastructure, strengthening local visibility and supporting sustainable expansion.

The brand is seeking highly engaged franchise partners who believe in the brand, understand their communities and have the leadership and resources to build for the long term. Restaurant operating experience is preferred, although highly engaged owners can complement their experience by hiring proven restaurant operators

CRISP & GREEN’s available formats give franchisees multiple ways to enter and grow within a market, including traditional brick-and-mortar inline locations and non-traditional venues. Expansion into nontraditional venues is taking shape, with a second airport location expected to open later this year.

“Health and wellness are not short-term trends; they represent one of the defining shifts in how people want to live,” added Smiley. “We built CRISP & GREEN for that future. Our growth strategy is about pairing a brand people believe in with passionate partners who understand their communities, share our vision and are committed to building for the long term.”

Beyond restaurant development, CRISP & GREEN is building a broader wellness community around the brand. Through fitness programming, local partnerships and community activations, the company has created opportunities for guests to engage with CRISP & GREEN beyond the food itself. Looking ahead, the brand plans to expand these efforts as part of its vision to help guests live a “Crisp life”, bringing together food, movement and community to make wellness a more integrated part of everyday life.