QSR: Jersey Mike’s Dives Into eSports with League of Legends Sponsorship

Jersey Mike’s Subs has entered the world of eSports.

According to a press release published on qsr.com, the sub franchise will sponsor the summer finals and championship for League of Legends, one of the most popular international eSports leagues.

The championship series, which begins on Saturday and includes weekly matches throughout the summer, will be held at the North American League of Legends Championship Series studio in Santa Monica, California. Throughout the series, Jersey Mike’s will offer unique promotional activations for ticket-holders as well as gift-with-purchase promotions for fans without tickets.

“As a longtime supporter of traditional sports, Jersey Mike’s is excited to enter the world of esports by partnering with the NA LCS,” said Rich Hope, Chief Marketing Officer, Jersey Mike’s Franchise Systems, Inc. “We believe this sponsorship is a great fit for Jersey Mike’s and LoL Esports fans alike, and look forward to connecting with the passionate League of Legends community each week.”