Pollo Campero Targets Reno, Nevada for Growth

Pollo Campero, the Central American chicken franchise with 350 locations globally, has set its sights on Reno, Nevada, for franchise expansion. The target market is part of how Pollo Campero is building momentum in the United States, with plans to open 25 or more new restaurants in 2024.

With a clear and strategic vision, Pollo Campero aims to tap into the growing market and establish a significant footprint in Reno. The franchisor sees the market as the perfect location for development for several reasons, such as economics and steady population increases.

“Nevada is an attractive state for Pollo Campero due to its favorable business climate,” said Vice President of Franchise Development Blas Escarcega. “Reno ranks second for the largest midsize manufacturing hub and has continued to to see a 4% population growth due to net migration since 2020. We see a bright future for Pollo Campero’s development in Reno.”

Pollo Campero is focusing on specific areas within Reno for its expansion, particularly targeting Northwest and South Reno. These neighborhoods are identified for their growth potential and strategic importance within the city. An interesting aspect of Reno’s real estate market is the ample inventory of available properties, which supports the brand’s expansion plans. The region is poised for continued growth in 2024 and beyond, making the availability of real estate highly favorable.

The franchise has not previously opened any locations in Reno, making the market ripe for development. The overall market capacity for Reno is identified as three potential locations. In terms of projections, no new locations are planned within the next year. However, one new location is anticipated within three years, and two new locations are expected within five years.

In addition to Reno, Pollo Campero is targeting expansion, both through corporate growth and franchise partnerships, in Tennessee, Nebraska, North Carolina, South Carolina, Northern Florida, Utah, South Texas and Colorado.