Rōti Modern Mediterranean® Launches New Incentive Program to Fuel Franchise Growth

\ATLANTA, Aug. 4, 2026 // PRNewswire // -- Rōti Modern Mediterranean® (Rōti) today announced the launch of a new franchise incentive program designed to support and accelerate development for its growing roster of franchise partners.

Under the program, franchisees who open a restaurant on or ahead of their required timeline will pay no royalty fees during the first year of operation, followed by a reduced 2% royalty rate during the second year. The incentive applies to each qualifying restaurant opened, giving multi-unit operators the opportunity to reduce overhead across their pipeline as they grow with the brand.

The program aligns with ongoing growth in the market for fast-casual Mediterranean options. Since 2006, Rōti has built a loyal following around its customizable bowls, salads, wraps and handhelds made with fresh ingredients and bold Mediterranean flavor.

"We know the first two years are the most critical for any new franchisee, and we wanted to build an incentive that puts real dollars back into their business right when they need it most," said Matthew Walls, president and chief stores officer at Edible Brands. "Bringing Rōti to the center of Edible Brands' growth strategy is a significant milestone for our company, reflecting the confidence we have in this brand's future. We're focused on building strong partnerships and giving franchisees the support they need to thrive as we expand together."

Rōti's incentive program is now available to qualifying new and existing franchise partners who sign development agreements through December 31, 2026. The program is intended to reward operators who move quickly and decisively on real estate and construction timelines, helping Rōti bring its menu to more communities nationwide.

"We designed these incentives with one goal in mind: helping franchisees succeed faster," said Sara Berthen, vice president of global franchise development at Edible Brands. "By easing the financial burden during the first two years, we're giving owners more resources to invest in their team, their guests and long-term growth."