Lucra and Shoot 360 Partner To Add Rewards to the World's Most Advanced Basketball Training Facilities

Shoot 360 players have long trained with AI-driven analytics that track shot data and provide feedback through drills and leaderboards. By embedding Lucra’s white-label competition engine into the Shoot 360 app, the partnership adds a rewards layer on top of a training environment designed for competition, giving every rep meaning beyond the scoreboard.

"Shoot 360 facilities are already electric. You walk in and everyone is locked in, pushing each other, chasing their best. Basketball players are natural competitors. You don't have to convince them to care about winning, you just have to give them something worth winning," said Dylan Robbins, CEO of Lucra. "Lucra is built for exactly that environment. We're taking the competitive energy that's already there and giving it a destination: real prizes, real tournaments, real stakes that make every session worth showing up for."

The integration will support two competition tracks. A free-to-play rewards program will allow participants to compete in challenges tied to their training data, earning prizes, recognition, and exclusive Shoot 360 experiences. For safety and engagement, challenges provide appropriate competitive stakes. For other participants, real-money peer-to-peer challenges and structured tournaments will be available for league nights and standalone sessions. All compliance, payments, fraud prevention, and settlement are handled automatically by Lucra's plug-and-play SDK.

Shoot 360 offers both a subscription membership model and a drop-in format. Lucra’s gamification engine addresses both: subscribers gain a recurring competitive experience, while drop-ins participate in a network-wide competitive environment. The integration is designed to scale with new locations, providing a consistent gamification layer across the Shoot 360 network.

"Shoot 360 was built on a simple idea: give players the tools to get better faster," said Craig Moody, Founder and President of Shoot 360. "Lucra takes that a step further by giving players something to compete for. Whether it's a player pursuing a rewards prize on the shooting challenge leaderboard or an adult league player competing for cash on game night, the experience now has stakes that match the effort our players put in every single day. That's going to drive more visits, deeper loyalty, and a more energized community inside our facilities."

The partnership launches this summer across Shoot 360's U.S. locations.