TL;DR
McDonald's is expanding its McCafé retail line by launching ready-to-drink versions of its Frappé and introducing a new logo and packaging design. The brand will sell these products at retailers, aiming to meet consumer demand for coffee culture.
Fans of McDonald's coffee drinks will soon be able to find their favorite drinks inside of grocery stores. According to a recent article in Nation's Restaurant News, the brand will launch ready-to-drink versions of its McCafé Frappé to be sold at retailers.
“We understand how important the coffee culture is for consumers, and we are committed to meeting that demand at the taste, convenience and value only McDonald’s can offer," said president Chris Kempczinski.
The McCafé line will also be getting a makeover featuring updated packaging and a new logo. The redesign is intended to give the products a more modern look. This will tie in with the brand's plan to update their locations by integrating new technology features like ordering kiosks.
In this story
This story was originally published in 1851 Franchise on September 8, 2017. Burnaze summarizes and links to the original reporting.
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