Chris Kempczinski is a person in Burnaze's franchise knowledge graph, mentioned since 2017. 103 stories link here, each summarized from the original publisher.
McDonald's is testing two value menu formats in about 1,900 U.S. restaurants, aiming to choose one for a national rollout in early 2027 based on customer response and franchisee benefit.
McDonald's is preparing another major push to win back value-conscious customers in the U.S. with new affordable menu options, expanded digital deals, and restaurant improvements expected to drive stronger performance in 2027.
McDonald’s third-quarter results showed signs of improving momentum, with international markets and digital promotions helping drive growth, even as softer U.S.
McDonald’s franchisees have a problem with the company’s hand-breaded chicken test: the chickens are too big.
McDonald’s just announced the end of its FIFA World Cup sponsorship, which is a pretty big deal given the global scale and interest of the event, let alone the longevity of the marriage between the two entities.
McDonald’s, while fending off AI pricing debates , is gearing up for wide-ranging changes across its business, and spending billions to get there .
Anybody expecting a quick improvement in fast-food traffic isn’t getting much hope from some of the industry’s top executives.
Chick-fil-A CEO Andrew Cathy focuses on fundamentals amidst intensifying chicken competition
McDonald's uses AI for menu pricing at 14,000 US restaurants.
Deep inside McDonald’s Chicago headquarters is a nondescript room with glass doors that at first seems like a glorified storage room.
A new report this week from the consulting firm Revenue Management Solutions (RMS) found continued sharp differences in the dining habits of higher-income and lower-income consumers.
Executives with fast-food chains hoping for relief from the low-traffic environment in the next few years did not get any encouraging words from McDonald’s executives last week.
This is from the weekly restaurant finance newsletter The Bottom Line.
McDonald's plans to provide about $8.5 billion in support to its franchisees through 2036 to speed up restaurant modernization, technology deployment and operational upgrades, according to Fox Business.
McDonald’s held its Investor Day presentation on Wednesday to reveal its “McDonald’s Next” plan, and there’s little question that the strategies the company announced are ambitious.
McDonald's unveils plan to win traffic with menu upgrades and AI-powered operations
McDonald's new U.S. president Skye Anderson oversees $8.5 billion upgrades
McDonald's to provide $8.5 billion in franchisee support through 2036
The funding will be used to support restaurant modernization, tech deployments and operational improvements through 2036.
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Restaurants have a reputation problem. That's clear to anyone who peruses social media and sees customers complaining about relentlessly high menu prices, alleging shrinkflation, pointing out order inaccuracies, and so forth.
Fast food regained value reputation in 2025 with deals, but perceptions were short lived.
Coffee is in, pizza is out, and some legacy QSR chains are struggling with much-needed turnarounds.
McDonald's and Taco Bell compete with new energy drink launches