TL;DR
Checkers & Rally's Restaurants, Inc. offers value combo deals to compete with other QSR brands. Wendy's, McDonald's, and Burger King have also introduced their own value combo deals.
Value combo deals are all the rage in the QSR burger industry lately, and brands are elbowing for position with a variety of combination options according to a recent article in Nation's Restaurant News.
Wendy's was the first to reinstate a value combo deal, with McDonald's and Burger King joining with their own deals. Rapidly expanding franchise Checkers & Rally's Restaurants, Inc. has always remained committed to offering great value options.
“Consumers value choice and variety, as well as value,” Lauren Axe, brand marketing director for Checkers and Rally’s, told Nation's Restaurant News. “They prefer not to be locked into a deal.”
The Tampa-based brand already offers deals at two for $3, two for $4, and two for $5 - as well as their $2 boxes, while consistently offering innovative value combinations.
In this story
This story was originally published in 1851 Franchise on May 9, 2016. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.