America Turns 250. Shuckin' Shack is Throwing the Party.

WILMINGTON, N.C., June 4, 2026 — Shuckin' Shack announced a summer campaign launching June 1. The campaign features a limited-time menu and Americana-themed visuals intended to reflect summer and coastal themes.

"America only has one 250th birthday, and in our minds, there's only one way to celebrate," said Darren Keeler, Vice President of Marketing and Creative. "We took everything people love about summer: cookouts, road trips, fireworks, beach days and cold beer, and Shuckified it. The result is a full unapologetic Americana Summer at The Shack, which George Washington would want to take a bite out of!"

Hinging on Shuckin's authentic, not-too-serious atmosphere, the campaign combines classic American menu items, over-the-top Americana visuals and a level of playfulness that will encourage "A Good Shuckin' Time" all season long. Think laser-eyed bald eagles, fireworks, vintage Americana, Route 66 vibes, mullets carved into Mount Rushmore, beer buckets on ice, hot dogs, muscle cars and patriotic beach energy, all colliding in true Shuckin' Shack fashion.

At the center of the campaign is a limited-time menu that looks like it was created somewhere between a Fourth of July cookout and a beach vacation fever dream.

Now available, starting June 1, and running through Labor Day at participating locations (pricing and participation will vary by location), guests can get their hands on:

• Cyclone Chargrilled Oysters, which are loaded with chili, hot dog medallions, Monterey Jack cheese, mustard and onion.

• Double Play Dogs: Beer-battered corn dogs served with Mile 0 mustard, slaw and fries.

• Red, White & 'Cue pulled pork, piled high and served with a healthy portion of house-made barbecue.

• Route 66 Smash Burger, which is a classic roadside-inspired burger with optional "Cyclone Style" toppings.

• Boardwalk Fries: Old Bay fries topped with cheese sauce and crab meat.

Beverages offered include the Firecracker Smirnoff Crush, the Red, White & Blooze Colada, and Uncle Slammer, an oyster shooter.

Spanning the entire season, the campaign will tie into vacation vibes, baseball games, summer concerts and the 250th birthday celebrations.

"America, Shuck, Yeah! Whether you're visiting us in a suburb or a downtown bar district, Shuckin' Shack is the place to celebrate this summer," Darren Keeler said.