Darren Keeler

National Oyster Day is here, and Shuckin’ Shack is gearing up to celebrate, proving that you don’t have to be barefoot on a pier to enjoy some fresh, high-quality seafood.

WILMINGTON, N.C., June 4, 2026 — Shuckin' Shack announced a summer campaign launching June 1.

“America only has one 250th birthday, and in our minds, there’s only one way to celebrate,” said Darren Keeler, Vice President of Marketing and Creative.

Shuckin' Shack, an 18-unit seafood restaurant franchise, is reviving its Fish Fry Fridays promotion, offering crispy fish and seafood deals in a laid-back setting.

Shuckin’ Shack Oyster Bar, the 18-unit seafood restaurant franchise, is turning the volume all the way up for year four of its Fresh & Raw Tour — a cross-country mashup…

Darren Keeler is the Vice President of Marketing and Creative at Shuckin’ Shack Oyster Bar.

WILMINGTON, NC — Shuckin’ Shack , the 18-unit oyster bar franchise, wrapped up its 2024 Fresh & Raw Tour Together with Truist with a tremendous outpouring of support, raising $75,000…

Shuckin' Shack launches 3rd annual Fresh & Raw Tour to raise $100,000

Shuckin' Shack, a seafood franchise, is revamping its menu to return to its roots and focus on practical menu engineering.

Shuckin’ Shack has won the hearts of customers, building a loyal following of people who appreciate the brand’s authentic identity and dedication to good hospitality.

“This is all-encompassing Yuletide joy with some holiday sips,” said Darren Keeler, Vice President of Marketing.

After a month-long community party that spanned 16 cities and 3,500 miles, Shuckin’ Shack, the oyster bar franchise, is celebrating $80,000 raised for the Leukemia and Lymphoma Society.

Shuckin' Shack launches its nostalgia-inducing limited-time-only Summer '23 Road Trip Menu, available through the end of September at participating locations.

Shuckin' Shack's Fresh and Raw Tour raises over $52,000 for charity, uniting the franchise system through live music and community events.

Shuckin' Shack, an 18-unit oyster bar concept, hosts a system-wide music tour featuring local artists and headliners, kicking off in Ocala, Florida, and concluding in Carolina Beach, North Carolina.

Shuckin' Shack, a sports bar and restaurant, focuses its marketing efforts on partnering with college athletes to highlight its draw as a game-day destination.

Shuckin’ Shack, the 16-unit fast-casual oyster bar franchise, has launched a new sponsorship campaign with NCAA student athletes.

Darren Keeler is Vice President of Marketing and Creative at Shuckin’ Shack, a seafood restaurant franchise with a focus on marketing and innovation.

Shuckin’ Shack’s VP of Marketing discusses how franchises aim to attract consumers post-pandemic, focusing on experiences and community engagement.

Shuckin’ Shack , the rapidly growing seafood restaurant franchise with 16 locations across five states, sailed through 2020’s many sink-or-swim tests and kicked off 2021 with some of the brand’s…