Sweetgreen rolls out wrap sandwiches nationwide

It’s official.

Sweetgreen on Wednesday rolled out wrap sandwiches systemwide, in what is the fast-casual chain’s largest menu category expansion to date.

Los Angeles-based Sweetgreen has been testing wraps in about 70 units its home market, as well as New York and the Midwest earlier this year. In March, CEO Jonathan Neman said the initial response was very positive, with incident rates growing by the day. The company is scheduled to report first-quarter earnings on May 7.

The move was designed to attract a non-bowl customer. But it is also a value play.

And it's perhaps a dig at competitor Chipotle. One of the new wraps looks an awful lot like a burrito.

All of the wraps are priced under $15 (the average price is around $12.50). And, because consumers are obsessed with protein, Sweetgreen also notes that most offer more than 40 grams of protein per sandwich (and some are seed-oil-free).

On the menu are four offerings:

• The Classic Chicken Caesar with roasted chicken (raised without antibiotics), parmesan crisps, shaved parmesan, garlic breadcrumbs and chopped romaine, tossed with a Caesar dressing and a squeeze of fresh lemon.

• The Chicken Jalapeno Ranch is inspired by a burrito, with roasted chicken, warm white rice, corn salsa, white cheddar and pickled onions, finished with a spicy charred jalapeno ranch.

• The Cali Chicken Club features the roasted chicken with avocado, crumbled bacon, tomatoes and chopped romaine, finished with garlic aioli.

• The KBBQ Chicken, which is available for a limited time through Aug. 11, includes the roasted chicken with white rice, napa cabbage slaw, apple kimchi sauce and crispy onions, finished with a KBBQ Drizzle.

The addition of wraps to the menu comes as the 281-unit Sweetgreen attempts to turn around after a fairly disastrous year. Same-store sales fell nearly 8% in 2025, including an 11.5% decline in the fourth quarter.

The company is working on improving the brand’s perception of value. In addition to the wraps, Neman has pledged to create more lower-priced entry points to the menu, as well as improving quality of ingredients and increasing protein portions.