TL;DR
Pura Vida Miami has named three new leaders to its C-suite, including Chad Brauze, Andrew McCaughan, and Bruno Cardinali, who previously worked at Sweetgreen, Shake Shack, and Oakberry, respectively. The hires follow an investment by private-equity firm TSG Consumer last year as Pura Vida positions for national expansion.
The growing fast-casual Pura Vida Miami named three new leaders to its C-suite on Wednesday.
Among them is Chad Brauze, Sweetgreen’s former head of culinary, who has been named chief culinary officer of Pura Vida. Brauze, whose background also includes culinary stints at Burger King and Chipotle, was with Sweetgreen for nearly three years.
The 50-unit Pura Vida also named Andrew McCaughan, a former development exec from Shake Shack, to a chief development officer role. McCaughan spent 16 years at Shake Shack, growing the fast-casual burger chain from its original New York City location to an international brand.
In addition, Bruno Cardinali, the former global CMO of Oakberry, is joining Pura Vida as CMO. Cardinali’s experience also includes marketing leadership at Popeyes, where he led the brand’s launch of the iconic chicken sandwich that some say prompted the Chicken Sandwich Wars.
The hires follow an investment by private-equity firm TSG Consumer last year. The Miami-based chain operates in Florida, New York, California, Maryland, Virginia, and New Jersey, and is positioning for national expansion.
In this story
This story was originally published by Lisa Jennings in Nation's Restaurant News on June 17, 2026. Burnaze summarizes and links to the original reporting.
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